T3 - Understand the techniques of music videos (Edit to the beat)

Cutting to the beat

 

The first technique that was implemented was cutting to the beat which is, as the name suggests, cutting the video so that there is a cut on every beat or every certain number of beats to match the change in the music.
This was used by adding markers on the beat and editing the video clips to match those markers.
This technique provides a boost to both the song and the video by matching each other.
Chroma key

 

Chroma key is another technique implemented which removes all colour to black and white apart from a colour that is specified, in this case red. This effect is created by layering a copy of the cut you wish to use the effect on above the original then using the desaturate tool on the bottom layer and the chroma keyer on the top layer and editing the settings of the chroma keyer until the red colour is isolated on the slider.

Split screen

 

A additional technique implemented is split screen which allows several clips to be played on the screen at once such as having a large video and a small video in the corner to compare between the two. To create this the clips which you want to show at the sam time must be layered above each other on the timeline then reduce the size of the videos by clicking the marker in a corner and dragging the mouse until the video is the size you want it to be then clicking and dragging the center of the video until you put it in the location you want it to be.

 

Audio fade

 

The final technique that was implemented was audio fade which as the name suggests makes the audio go from a certain volume to a lower volume or off, in this case off, this is made by dragging the red dot at the end of the audio clip to the bottom of the clip. In the music video this is used as a transition to end the song.