T4- Understand the techniques of music videos (Cut by cut)

In this task we created a storyboard covering all the cuts in the 'Foo Fighters- The pretender, up to 50 seconds, upon creating this storyboard we took pictures of each shot on the storyboard and uploaded them to the computers upon which time we imported theme into adobe premiere pro and proceeded to edit them together to match shots of the original music video with the shots storyboard to attempt to recreate the original video and then used split screen tools to create a comparison video with the original in the corner and the finished storyboard in the rest of the screen.

This process was a partial success as it captured the basic concept of the original video but with more shots on the storyboard it would match the original slightly better.

Though analysis of the video it was recorded that the music video implements long shots, close ups, mid shots, extreme long shots, panning shots and establishing shots as well as having shots that vary in length from as little as half a a second.

After creating this comparison we discovered that band sequences usually include many shots covering 360 degrees and many angles of the band.




Shooting the footage
in this exercise we only used one angle for all 4 shots we filmed. this required multiple takes to get the timing correct. to get the timing correct the actors sung over the actual song with lyrics while they were recorded therefore it was easyer to know what they had to 'sing'. additionaly we filmed all of the song for each shot we did so we could pick what we needed in the editing process.
Editing the footage
in the same way i edited to the beat i used markers to match up the music with the footage to make it easyer to edit together which i also used in conjunction with cuting parts of the fottage to parts of the music such as cuting the shots such as the elton parts to those sections in the music. additionaly implementing the use of layers helped to diferentiate when the singing was stoping and starting for each person making it easyer to match up the video to the music. additionaly to finish the song a pen tool was implemented to gradualy lower the volume from two specified points to produce a fade out at the end.

T3 - Understand the techniques of music videos (Edit to the beat)

Cutting to the beat

 

The first technique that was implemented was cutting to the beat which is, as the name suggests, cutting the video so that there is a cut on every beat or every certain number of beats to match the change in the music.
This was used by adding markers on the beat and editing the video clips to match those markers.
This technique provides a boost to both the song and the video by matching each other.
Chroma key

 

Chroma key is another technique implemented which removes all colour to black and white apart from a colour that is specified, in this case red. This effect is created by layering a copy of the cut you wish to use the effect on above the original then using the desaturate tool on the bottom layer and the chroma keyer on the top layer and editing the settings of the chroma keyer until the red colour is isolated on the slider.

Split screen

 

A additional technique implemented is split screen which allows several clips to be played on the screen at once such as having a large video and a small video in the corner to compare between the two. To create this the clips which you want to show at the sam time must be layered above each other on the timeline then reduce the size of the videos by clicking the marker in a corner and dragging the mouse until the video is the size you want it to be then clicking and dragging the center of the video until you put it in the location you want it to be.

 

Audio fade

 

The final technique that was implemented was audio fade which as the name suggests makes the audio go from a certain volume to a lower volume or off, in this case off, this is made by dragging the red dot at the end of the audio clip to the bottom of the clip. In the music video this is used as a transition to end the song.

T2-Understand the styles and conventions of music videos, Part 3 illustrative forms

Narrative
Narrative music videos are usually story based and have a storyline that usually  illustrates the lyrics of the song. for example there is a underlying narative throughout the music video of 'Take on me' by a-ha 

Impressionist

Impressionist music videos use artistic concepts to illustrate the song.  A example of a impressionist music video is Adele- Rolling in the Deep.

Surrealist

Surrealism is seen quite often in small amounts on most music videos having sections/ objects or imagery that seems out of place and illogical. however a good example of surrealism in music videos is 'Come To Daddy by Aphex Twin'.

Pastiche

Pastiche is a style that mimics the style or genre of something else an example of such is Christine Aguilera - Candyman.

 

Parody

Parody is near enough the most abundant style of music video ranging from professional parody artists such as Weird Al Yankovic down to many unprofessional parody artists that make them for fun such as Harry Partridge  of which many can be found on video sharing sites such as youtube and such artists make fun and twist the lyrics and meanings of many things including film, music, games and various other mediums. here is a example of parody of michael jackson's 'beat it' by Weird Al Yankovic.

Homage

Homage is the style of referencing somthing within the video to pay respect an example of this is Thirty Seconds To Mars - The Kill (Bury Me) which references the film The Shining in setting and the lead singer sits at typewriter alike jack nicholson's character in the film.

Intertextuality

interectuality is the reference to other media texts such a example of this is in the music video of Robbie Williams - You Know Me which makes refererence to the Metro-Goldwyn-Mayer logo with Robbie's head with a rabbit mask on replacing the lion.

T2-Understand the styles and conventions of music videos, Part 2 Tecnical forms of music video

Forms of music video;

• digital animated- which is the sole use of computer generated imagery for the whole music video. A example of this is "Weird Al Yankovic- Trapped in The Drive-Thru" This is used mostly by music videos of Electronic music however there are exceptions including the example that use this type of music video.

• live footage- music videos that include footage of the song making person/group doing somthing behind the scenes. Shown here by "The Beatles- Come Together" which is used quite often for boy bands.

• stop motion- videos created by taking many still images and changing something between every image to then compile and play at a speed to give the sense of animation. This is shown in "Peter Gabriel- Sledgehammer" This being a type of music video that is rarely used in the music industry.

• Studio footage-  these music videos simply are made of recorded sessions of the song being sung in a studio. a example of this is "Take That - Rule The World" this is used by many different artists and groups of various genres.

• Cinematic- follow the lyrics to create a film level production values showing the situation described in the song to provide a more story based music video. this is shown in "The Cardigans- My Favourite Game" used quite often in mainstream pop music such as Rihanna and Lady Gaga.

• In concert- music videos are where the band is recorded playing the song live throughout the whole music video a example of this is "Nirvana - Smells like Teen Spirit" which had the bad playing with the crowd destroying the set around them. this style of music video is more commonly used for metal and rock bands such as Metallica